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Utah and Texas rise as prime targets for political deepfakes in the 2024 election – Fast Company


Two seemingly unrelated incidents in Utah and Texas have brought attention to the growing threat of deepfake technology ahead of the 2024 election. In Utah, a video surfaced featuring Governor Spencer Cox apparently endorsing a controversial new bill. However, it was soon revealed that the video was a deepfake, with Cox’s face and voice manipulated to spread misinformation.

Meanwhile, in Texas, a similar incident occurred when a video of Senator Ted Cruz went viral, showing him making inflammatory remarks about a rival candidate. Again, it was later confirmed that the video was a deepfake, raising concerns about the impact of this technology on the political landscape.

The incidents in Utah and Texas have highlighted the increasing sophistication of deepfake technology and its potential to deceive the public. With the 2024 election on the horizon, politicians and voters alike are being urged to be vigilant and skeptical of online content.

Experts warn that deepfakes have the power to manipulate public opinion, sow discord, and undermine the democratic process. As technology continues to advance, the threat of deepfakes only grows, making it crucial for lawmakers to enact regulations to combat this growing issue.

In response to the incidents in Utah and Texas, Governor Cox and Senator Cruz have both condemned the use of deepfake technology in politics. They have called for greater awareness and scrutiny of online content, emphasizing the importance of verifying information before sharing it.

As Utah and Texas grapple with the aftermath of these deepfake incidents, the rest of the country is left to wonder what other political deepfakes may surface in the lead-up to the 2024 election. The stakes are high, and it is clear that decisive action must be taken to protect the integrity of the electoral process.

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