The U.S. Open continues to draw in A-list celebrities, with over 400 celebrities attending the event in 2023, setting a new record. In 2024, even more celebrities are expected to be front and center in sponsor suites or the exclusive President’s Box. Nicole Kankam, the director of pro tennis marketing and entertainment at the USTA, has been instrumental in growing the celebrity program over the years.
The process of getting celebrities to attend the U.S. Open involves building connections and extending invitations to relevant A-list celebrities. The appearance of celebrities at the tournament helps generate more attention, with social media impressions estimated to have reached two billion in the past year. The USTA is also working on expanding the program globally.
The U.S. Open has premium seating options for celebrities, such as the exclusive President’s Box and sponsor suites, offering prime seating and club spaces. Challenges arise when celebrities want to watch specific players on smaller courts, but the USTA works to accommodate their preferences. Additional resources have been added to enhance relationships with celebrity and player agents.
The celebrity program at the U.S. Open has had significant moments, such as former first lady Michelle Obama attending the event in 2023 to celebrate 50 years of equal prize money for men and women. The logistics of accommodating high-profile guests, such as the Obamas, require meticulous planning and coordination.
Overall, the presence of celebrities at the U.S. Open elevates the event and enhances the premium experience it offers. The USTA continues to focus on attracting celebrities to the tournament, recognizing the positive impact they bring to the overall atmosphere and visibility of the event.
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