The Vice President Kamala Harris’ campaign is planning to launch a more aggressive attack against former President Donald Trump in the final weeks leading up to the November election. This shift in strategy is based on internal data suggesting that harsher messaging against Trump could sway undecided voters to support Harris. The campaign plans to increase negative ads and language on the campaign trail to highlight Trump’s past actions and rhetoric in an effort to convince voters to choose Harris over the former president.
While much of Harris’ campaign has focused on defining her and her policies, the decision to intensify attacks on Trump is seen as crucial in moving the needle in their favor with voters who are still undecided. The campaign believes that emphasizing Trump’s vulnerabilities will help drive support towards Harris as the election approaches.
The ads released by the Harris campaign this week have already started to showcase this new approach, with one ad questioning Trump’s fitness for office and another criticizing his impact on working people. The campaign will continue to target Trump’s record and rhetoric, as well as his connections to the Project 2025 conservative policy blueprint, which is considered deeply unpopular among voters.
Overall, the goal of the Harris campaign is to “crystallize the choice for voters in the home stretch” by highlighting the differences between Harris and Trump. Despite concerns about going too negative, the campaign believes that Harris can effectively outline her plans while also pointing out why she believes Trump is not fit to be president.
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