Yelp’s annual trend report predicts that in 2025, lifestyle trends will focus on in-person community building, dopamine-boosting hobbies, grown-up getaways, and hybrid hangouts. The report is based on an analysis of consumer searches, showing a growing interest in making real-life connections and engaging in activities that boost mood and creativity.
The trend of in-person community building is on the rise, with searches for local clubs and group activities increasing significantly. People are turning to activities like run clubs, chess clubs, social clubs, and book clubs to prioritize face-to-face interactions and step away from screens. Competitive sports like pickleball and padel, as well as activities like trivia and modern lawn clubs, are also gaining popularity.
Mood-boosting hobbies are becoming increasingly sought after, with searches for skill-building group classes on the rise. People are turning to activities like songwriting, blacksmithing, and sewing classes to learn new skills and engage in creative pursuits. Other emerging hobbies include pasta-making, latte art, and jewelry-making.
Grown-up getaways are set to be a major trend in 2025, with searches for adult summer camps, postpartum retreats, fitness retreats, wellness retreats, and holistic retreats seeing significant spikes. These searches reflect a growing desire for opportunities to relax, heal, and make new connections with peers.
Hybrid hangouts, which combine fun activities with food and leisure, are also gaining traction. Searches for businesses that offer unique experiences like laundromat bars, bookstore and plant shops, book bars, gas station restaurants, and beer spas are on the rise. These trends highlight a shift towards more interactive, engaging, and community-focused lifestyle activities for the year ahead.
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