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What do Elvis, BB King, and a ‘Louisiana Saturday Night’ share in common? Clever Rose Parade advertising – Pasadena Star News


The Rose Parade stage, known for its global audience, has become a valuable platform for promoting travel to states, especially amid the pandemic recovery. With the event drawing in millions of viewers from around the world, it presents an ideal opportunity for states to showcase their attractions and encourage tourism. As states work towards recovery and reopening their economies, utilizing the Rose Parade as a marketing tool can help boost their travel industries.

The parade, scheduled for January 1st, 2025, will feature elaborate floats, marching bands, and equestrian units, captivating audiences worldwide. By leveraging this high-profile platform, states can highlight their unique offerings and draw in visitors eager to explore new destinations. With travel restrictions easing and a pent-up demand for vacations, promoting travel at events like the Rose Parade can help states attract tourists and drive economic growth.

As the parade date approaches, states are eager to showcase their beauty, culture, and attractions to a global audience, using the event as a springboard to revitalize their tourism industries. Travel enthusiasts and wanderlust individuals can look forward to being inspired to embark on new adventures as states leverage the Rose Parade stage to promote travel and exploration.

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