Adidas and STEPN GO have announced the release of 1,200 limited-edition Ultraboost 5 sneakers, available exclusively to NFT holders. The collaboration between the move-to-earn game Stepn and Adidas marks a new chapter in their partnership, which began with the STEPN Genesis NFT collection in April. The physical sneakers featuring the STEPN GO logo will be available starting Dec. 13, marking a shift from digital collectibles to tangible products.
The limited drop of the co-branded sneakers will only be available to holders of the STEPN and STEPN GO x Adidas Genesis NFTs, with sales taking place on the MOOAR marketplace. Raffles for the sneakers will run from Dec. 13 to Dec. 17, with winners able to claim their shoes between Jan. 6 and Jan. 22, 2025. The campaign aims to bridge the gap between the digital and physical worlds, showcasing the evolution of web3 space.
Shiti Manghani, CEO of STEPN, highlights the significance of offering tangible products for people to wear, emphasizing the progression of the collaboration. With a three-week trading period allowing for resale opportunities, the release of the limited-edition Ultraboost 5 sneakers is expected to generate significant interest among collectors and enthusiasts alike.
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