Verne Kennedy, a little-known pollster, played a crucial role in shaping Louisiana governor elections for decades, advising candidates like Edwin Edwards and David Treen and assisting business owners in making informed decisions. Kennedy, known for his reliance on data and historical trends, passed away at 83 in Florida. With a background in academia, he founded Market Research Insight, conducting numerous surveys across the country.
Appreciated for his accuracy, Kennedy was inducted into the Louisiana Political Hall of Fame in 2022. His most notable prediction came in 2015 when he foresaw John Bel Edwards defeating the favored David Vitter in the governor’s race. Despite facing criticism from Vitter’s team, Kennedy’s analysis proved correct, showcasing his expertise in interpreting survey data.
Kennedy’s approach to politics was rooted in science, not art, earning him the trust of clients and peers. He was involved in influential circles such as a group of business owners who relied on his insights for strategic decision-making. Kennedy’s impact on Louisiana politics was profound, shaping the outcomes of key elections throughout his career.
His legacy lives on through the lasting influence of his work on political campaigns and business strategies. Even in his passing, Verne Kennedy’s contributions to the political landscape of Louisiana remain indelible.
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