Title: Ghanaian Actor Jeffery Nortey Declares Influencers as Modern-Day Celebrities
In a thought-provoking interview aired on Onua TV on June 2, 2025, Ghanaian actor and content creator Jeffery Nortey emphasized the significant role influencers and TikTokers play in contemporary culture, dubbing them as modern-day celebrities due to their substantial social media followings.
Nortey engaged with host AJ Poundz, asserting that influencers possess unparalleled influence, stating, “Social media is our small god now. It’s making stars, and those with substantial numbers are being celebrated.” He described how these digital personalities resonate with audiences, adding, “When they cough, everybody coughs; when they show up, people scream.”
Pointing out the evolving landscape of celebrity culture, Nortey noted that influencers often manage brands more effectively than some traditional celebrities, leading to increased recognition and collaboration opportunities. “When they step out, brands are rushing to them, not your kind of star,” he explained.
Acknowledging the transformative power of social media, Jeffery urged people to embrace this shift rather than critique the platform, saying, “Nothing can be done about it; it is what it is.” His comments underline a growing trend where digital popularity can eclipse traditional fame, reshaping the landscape of celebrity in the 21st century.
With his insights, Nortey not only sheds light on the changing dynamics of fame but also highlights the critical impact influencers have on popular culture and brand engagement. As social media continues to evolve, it seems the lines between influencer and celebrity are destined to blur further, reflecting society’s shifting values towards recognition and influence.
For further insights, viewers can catch the full interview on Talkertainment.
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