Louisiana Tech Athletics Unveils Renewed Vision for Community and Growth
RUSTON, LA – Louisiana Tech University’s Athletics Department has officially announced a revitalized vision aiming to foster a people-centered approach within its athletic programs. The new vision, articulated as "Serving people on a purpose-driven path to advance the Louisiana Tech Athletics brand," underscores the commitment to uplifting student-athletes, coaches, alumni, fans, and the broader community.
Ryan Ivey, Vice President and Director of Athletics, emphasized the importance of this initiative, stating, “Our new vision reflects who we are and where we’re headed. It’s a commitment to serve, compete, and grow together.” This strategic refresh revolves around five core CHAMP Values—Connection, Charge, Character, Community, and Competition—that will steer daily actions and long-term objectives within the department.
These values aim to establish a cohesive culture that promotes trust, positive habits, and community engagement. Ivey explained, "It’s about the people who make it all possible. By aligning our actions with purpose, we’re not only uplifting individuals but also bolstering the Louisiana Tech brand."
The development of this vision was a collaborative effort involving input from coaches, staff, and student-athletes. This inclusive approach ensures that each CHAMP value is personalized to reflect their unique experiences and aspirations.
Ivey further noted that this framework is not just symbolic; it is designed to foster ownership and accountability among all stakeholders. "This isn’t just a statement on a wall. It’s a living standard,” he stated. “When people help shape the expectations, they believe in them.”
Looking to the future, Louisiana Tech Athletics plans to implement regular evaluations of alignment with CHAMP behaviors, creating an adaptable framework responsive to the ever-evolving landscape of college athletics. This initiative marks the start of a continuous journey towards growth and improved community interactions.
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