Chelsea FC Launches 2025 Pride Lifestyle Collection in Support of LGBTQIA+ Community
This Pride month, Chelsea Football Club proudly announces the launch of its 2025 Pride lifestyle collection, showcasing solidarity and allyship with the LGBTQIA+ community. This vibrant collection draws inspiration from the club’s rich history and London’s creative spirit, developed through consultations with Chelsea supporters.
Tracy Brown, chair of Chelsea Pride, the club’s LGBTQIA+ supporters’ group, expressed excitement over the collaboration, emphasizing the importance of visibility for the community within football. The collection was photographed outside Stamford Bridge by Una Burnand, a lifelong Chelsea fan, featuring members of Shepherd’s Booters FC, a grassroots women’s and non-binary football team from west London.
“Being a Chelsea fan since childhood, I find it incredible that the club is celebrating Pride through this collection,” said Rose Aaliyah, captain and manager of Shepherd’s Booters FC. The theme “Whoever You May Be” encapsulates the ethos of inclusivity at all levels of the game, revealing the deep-rooted sense of community among fans.
The collection pays tribute to the heart symbol, representing connection, passion, and unity, while incorporating the iconic colors of the Pride flag into its designs. “With this range, Chelsea doesn’t just talk about diversity and inclusion; they celebrate it with us,” Brown stated.
Fans and allies can access the Pride collection through Chelsea’s online store and the Stamford Bridge Megastore. The initiative reaffirms Chelsea FC’s commitment to fostering an inclusive environment where everyone belongs, reinforcing the club’s message: “Whoever you may be, you belong here at Chelsea.”
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