Taylor Swift’s Iconic Inflatable Bracelet Sold for $13,000
NEW ORLEANS — The oversized inflatable friendship bracelet that adorned the Caesars Superdome during Taylor Swift’s sold-out Eras Tour concerts last fall has a new owner. According to the Louisiana Stadium and Exposition District (LSED), the unique 140-foot-long piece has been purchased for $13,000, with official approval anticipated at the upcoming board meeting.
The buyer, Firefly Entertainments Inc., is Taylor Swift’s personal services company, which manages event logistics for the artist and her family. Under the terms of the sale, Firefly will handle the pickup, shipment, and delivery of the giant bracelet, which was designed by Miami-based artist Shawn Kolodny, known for his expertise in large inflatables.
The bracelet quickly became a fan favorite during its time over the Superdome, catching Swift’s attention as she recognized it during her performances in New Orleans. Following its stay in Louisiana, the inflatable was loaned to Indianapolis, where it brightened concerts at Lucas Oil Stadium. Now, as it transitions to Firefly’s ownership, the bracelet will continue to be a symbol within the Swift universe.
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