Chalyne “Chay” Steer has recently been appointed as the Director of Lifestyle at Aparium’s Hotel Granada, bringing with her a wealth of experience in business management and brand development. With a background in marketing and a passion for creativity, Steer is well-equipped to curate unique programs and experiences for the hotel’s guests and local community.
Originally from Kingston, Jamaica and raised in Palm Beach, Florida, Steer’s diverse background has shaped her innovative approach to lifestyle branding. Early in her career, she founded her own boutique creative agency, where she specialized in brand development and digital marketing for a variety of lifestyle brands, entertainment companies, and non-profit organizations. Simultaneously, she held the position of Director of Business Development at a luxury beauty retail storefront in Sandy Springs, Georgia.
Steer’s ability to foster connections and her keen eye for creativity have made her a valuable asset to Aparium. In her new role, she will be responsible for developing and implementing new and exciting programs to enhance the guest experience at Hotel Granada. Her passion for creating memorable experiences and her dedication to community engagement make her a perfect fit for this position.
As Director of Lifestyle, Steer will continue to bring her unique perspective and innovative ideas to Aparium’s Hotel Granada, ensuring that guests and visitors alike have an unforgettable experience. With her extensive experience and proven track record in brand development, Steer is poised to take Hotel Granada’s lifestyle offerings to new heights.
Source
Photo credit www.hospitalitynet.org