Genesis Motor America, a luxury automotive brand, has demonstrated its commitment to social responsibility through its Genesis Gives initiative. Recently, the brand hosted a STEAM workshop at the Boys & Girls Clubs of Acadiana in Louisiana, providing hands-on learning activities for over 30 students from elementary to high school. The workshop focused on product planning and vehicle design using upcycled materials, giving students insights into the company’s development process.
In addition to the workshop, Genesis Gives made a $10,000 donation to Young Audiences of Louisiana, an organization that promotes arts education in schools and communities. This donation will support school performances, community arts programs, and teacher training, enhancing learning through creative expression.
Genesis Gives aims to increase access to STEAM education and youth sports in underserved communities nationwide. The Genesis Inspiration Foundation, the brand’s nonprofit arm, has donated $10 million since 2018 to support arts programs across the U.S.
Brandon Ramirez, director of corporate social responsibility at Genesis Motor America, highlighted the importance of such programs in education, stating that STEAM programs are essential for a child’s development and that art can boost academic performance. Genesis is proud to support initiatives that bring these programs to communities lacking access to them.
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